In what was already a challenging year for U.S. wine producers, the current crisis is rapidly changing the industry landscape.
This unique series, based on extensive industry research and interviews, explores how the impact of the coronavirus will affect the industry in the months to come and how changing industry trends are producing both winners and losers.
Learn what consumers have been drinking—or at least buying—while in quarantine. Which countries are benefiting? Which demographic groups are driving the change? What impact has the pandemic had on wineries and retailers?
Part 1 analyzes the immediate effects that the pandemic and shelter-in-place orders have had on the industry. Subsequent reports will examine what a recovery might look like in the industry and the longer-term supply and demand trends.
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